One of the biggest questions facing organizations today is how best to interact with the growing raft of new technologies. How should information be integrated, consolidated and presented to support the varied needs of users and business processes?
NEC IT Solutions is adding intelligence to tried and tested devices, from mobiles to digital signage and kiosks, to enable organizations to take the next step in boosting productivity and reaching new markets.
Take a touch screen kiosk with embedded communications software, for example, that can be used in a reception or entrance hall. Typing in the name of the person the individual has come to see will provide a list of options. Click on the right name and the individual will be informed via an intelligent message; at which point he or she can respond via voice or IM. The approach is simple, combines proven touch screen, presence and messaging technology, but reduces costs by automating the reception process.
Intelligent use of interfaces can also be explored to reach new customers, leveraging real-time insight into their location, age and gender to tailor information and services. Combining intelligent CCTV with field analysis software and digital signage it is possible to assess the demographics of people in an area such as a shopping centre and automatically change the advertisements on display to reflect the demographic and drive greater response to relevant local retailers.
Similarly, the combination of Wayfinder solutions with location tracking software can provide customers with immediate insight into the shops, restaurants and services available within the vicinity and offer the easiest route. Add in messaging solutions and companies can automatically make offers to known customers, or use IM to confirm restaurant reservations.
The key is the timeliness and relevance of the information and the ability to leverage intelligence in real-time to maximize the customer experience and business opportunity via the most relevant interface.